I think that telling stories is a bit like cooking. Most of us know the basics.
So why are only a few of us great chefs?
The key is that they understand how the ingredients fit together. They know when to add a "touch of this" and a "dash of that." There's a science to it, but there's also an art.
I'm not sure the art can be taught, but the science certainly can. I firmly believe anyone can master the art of of telling great sales stories and on May 17th I'd like to show you how.
Let me make you a great (and persuasive) story teller.