Tag Archives: sales presentations

Making clients care about your story

Remember, your story needs characters. To quote Stalin, "One death is a tragedy. A million deaths is a statistic."  If your story has characters the reader or listener can relate to, the greater attention they'll pay to what you have … Continue reading

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Focusing on what’s important

It's easy to get seduced with technology, especially with the increased focus on social media. But here's something to keep in mind. It's not that you Twitter, Facebook, YouTube, or LinkedIn. It's what you say. The key is to be … Continue reading

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Using Stories at the Academy Awards

One of the more interesting features of the Academy Awards were the backstories from presenters on what motivated them to enter the world of show business. These "personal stories" have applicability to all of us who desire to build relationships … Continue reading

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