Although this might be considered a blinding grasp of the obvious, in order to get more referrals, people need to know who you are and what you do. You need to be top of mind when opportunities arise for people to send business your way.
Now, if you sell a tangible prodcut this may be relatively easy. Need tires? Go to Bob.
But what if you sell services, especially high-value services that don't lend themselves to a 10-second elevator pitch?
That's when having a concise story that makes people want to learn more about you pays huge dividends. Remember, the goal of the first story is to get people to pay attention to you-don't try to fully explain what you do.
There's a big difference between those two things and you need to strike the right balance.
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