I was talking with the head of a major consulting firm about why more professionals don't use stories more effectively? We came up with 2 reasons.
First, most people don't have them prepared. As one might imagine, when you're in an intense negotiation or sales situation, that's not the time to try to develop a great story "on the fly".
Secondly, (and this initially was a bit of a surprise), many people are reluctant to use stories in a business discussion. While they're fine with using stories socially, they're less confident when the stakes are higher. "Will I bore my listener?" "Will I really make my point?" "Will this take too long?"
All of this underscores the need to have a system for creating great stories, and a key number of them prepared in advance. On May 17th I'm going to show you how to do just that. More HERE