Ripped From Today’s Headlines

Did you hear the news?

How do we get the people…the ones we desperately yearn to do business with… to STOP for a second and pay attention to us? Here’s an idea.

Piggyback on what’s in the news for your own attention-getting purposes. Like this…

If you’ve picked up a copy of USA Today anytime in the last couple of years, you’ve undoubtedly seen ads run by Bill Bartmann for his free books on the Debt-Collection business. Bartmann’s a, shall we say, colorful character, but you can’t fault his marketing prowess. In fact his approach is applicable for anyone who wants to attract a large congregation of followers.  There are a lot of steps to what he’s doing, but today, let’s take a closer look at how he’s getting attention.

Now, keep in mind that he’s been pitching this business opportunity for a number of years. You’d think his market would be getting pretty fatigued with his message, and you’d be right, IF Bartmann didn’t do such a good job of changing it up.

The strategy he’s currently using is to take a headline from the news and aligning it with his message. For example, “Bullying" has been getting a lot of press lately. Petitions are being signed, celebrities recruited, numerous articles written to eradicate bullies from existence.

Do you know who one of the biggest bullies is? Why, it’s the debt collection business. 

I can see you nodding your head.

And Bill Bartmann knows your nodding your head. So he’s written a book you can get for free about the Bullying Tactics of the Debt Collection Industry. Not surprisingly, that will put you into his automated drip-marketing system, and eventually some of you may decide to sign up for his program.

That’s the key for effective lead-generation marketing. Get them to nod their heads in agreement by linking your message to what’s appearing in the news.

So let’s look at what’s in USA Today and how you might link it.

***“Facebook is tracking you.” Is there a privacy issue you can link to around your product or service?

***“Congress filled with the wealthy 1%.” Good jumping off point about people not being in touch with real problems. Conversely could be a lead-in to a pitch about how by using such-and-such financial system, people have the financial capability to devote themselves to public service.

***”Economy tanks so fewer people moving.”  Leads to any of a number of pitches for “buy local’ businesses, or…invest in sunbelt property in anticipation of pent up demand once the economy does rebound.

What news story can you piggyback on?

Food for thought.

One-Day. That’s all it take. Have Mark facilitate a Marketing Development & Implementation Day at your location. Email barb@gentlerainmarketing.com or call 770-643-8566 to discuss specifics.