Thanks so much to David Jenson of the Kettering Executive Network for inviting me to speak this morning. I enjoyed sharing with the group the structure and the methodology for using sales stories in both one-2-one selling situations and for branding your company. I think it's clear that stories are much more than a "soft" tool for persuasive communication. When used in a strategic manner, they enable us to overcome objections and build an emotional connection with our prospects and clients.
If you are a member of a group or association who periodically seeks engaging, motivational and practical speakers, I hope you'll contact me (mark@GentleRainMarketing.com). Likewise, I hope you'll consider joining me on May 17th here in Atlanta for my one day program on Million Dollar Sales Stories: How Top Performers Sell. There's information HERE.