Category Archives: Uncategorized

Get more new clients

I think the reality is that we tend to make getting new client way to difficult. It's easy to focus on tactics rather than an overall strategy. That said, the strategy you employ, doesn't need to be complicated in the … Continue reading →

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Become a “Master Chef” of sales stories

I think that telling stories is a bit like cooking. Most of us know the basics. So why are only a few of us great chefs? The key is that they understand how the ingredients fit together. They know when … Continue reading →

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Playing it too safe

You can play it "too safe" when developing your marketing story. Here's what I mean. Instead of looking at the competition and then doing something different, what is the typical reaction? They look at the competition's site and largely copy … Continue reading →

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Why Are Sales Stories So Critically Important?

Here’s What Fortune Magazine Says… A few years ago, Fortune Magazine decided to do an article on top sales and business developers. The question they set out to answer was; Why are some people so good at acquiring new business, … Continue reading →

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