Mark Satterfield is best known as the author of 7 books including the Amazon.com #1 best seller, Unique Sales Stories: How To Persuade Others Through The Power of Stories, and as the Founder & CEO of Gentle Rain Marketing Inc.
Over 700,000 people in 24 countries have heard Mark’s message that the key to attracting more referrals, differentiating yourself from the competition and motivating your prospects to take action, lies in the ability to tell great sales stories. His controversial belief is that most people make up stories on the fly, and as a result squander a precious opportunity to connect emotionally with their prospects.
“In order to tell stories that your prospects can relate to, ones that enable them to see your products or services as the solution to their problems, you need to have a structure for developing and delivering sales stories. Which is why I say, give me one day and I will teach your sales team a simple, but elegant process for creating great sales stories that address the reasons why people don’t buy from you.”
Prior to founding Gentle Rain Marketing, Mark held executive positions with PepsiCo and Kraft Foods in addition to having served as the Director of Career Services for the Graduate School of Business at Emory University.
Mark has a Masters Degree in Psychology and an undergraduate degree in English from Washington University. He is a two-time winner of the Dow Jones award for writing excellence, the AMA award for excellence in marketing education and has been included in Who’s Who in Finance and Industry, Who’s Who in Higher Education, and many other biographical guides.
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